🖨️ + 💻 Why your outreach strategy needs both
The Missing Link in Your Communications Plan
You’ve got your email list. Your socials are active. Your website’s updated. So where is everyone?
There was a time—not long ago—when you could count on digital media to inform and engage your audience. A quick update might reach hundreds of people. What you posted showed up in followers’ feeds because that was the point of followers, right?
No more. With the advent of short-form videos like Tiktok, Reels, and Shorts, algorithms these days assign ZERO value to followers – it’s all about performance.
Our scrolling habits have changed, too, we’re now used to mindlessly flipping past content, and are engaging much less. 📉
For instance, in 2014 engagement rates hovered around 5%. Now? You’re lucky if more than 1–2% of your audience bothers to “Like” or “Share”. New policies across social media platforms now either suppress posts with links or charge more to share them.
Other issues only compound the disconnect:
- Email clients are quick to flag legit messages as spam
- Some folks are just taking a break from social media
- Others rely on shared tech or have limited access altogether
- And there’s just so much other stuff out there!
And even when your post is seen, it may not be fully processed. We know that scrolling-based reading reduces comprehension and memory—meaning your message could be lost the moment it passes under someone’s thumb.
The good news is, a trusted, old-school medium has been quietly making its modern comeback – refreshed for the 21st century, and ready to bridge the gap between screens and the real world we live in.
Why Print Matters More in a Digital World
The science is in! Years of studies prove that print offers strengths digital can’t replicate. It drives emotional connection, improves message retention, and reaches people across tech, income, and language divides. It’s the medium people trust, keep, and revisit.
Digital, meanwhile, delivers speed, scale, and analytics. It’s fast to publish, easy to update, and measurable in a way print is not.
Together, these tools form a communications strategy that’s more inclusive, more effective, and more likely to reach people wherever they are—online or off.
Naturally Complementary
Print and digital each do different things well:
- Print makes your message feel real. It lingers. It shows up at block parties, on bulletin boards, in mailboxes. It’s a record that sticks in the mind, long after a post disappears.
- Digital gets your message out quickly, across a variety of formats. It’s adaptive and easily updated. It lets you test and track what’s working in real time.
Print reinforces digital, and digital extends print. This virtuous circle of outreach is a community-building superpower we can all activate.
What It Looks Like in Practice
With better materials, smarter design, and digital integration, print has never been more effective—or more exciting to use alongside online tools.
Here are just a few hybrid ideas:
- A printed flyer with a QR code linking to a sign-up form or event page
- A newsletter with short links to watch a video, take a survey, or download a resource
- A community board poster that includes NFC tap-to-learn-more features
- A donor thank-you card linking to a personalized online story or photo gallery
- A social media campaign followed by a printed handout for those who didn’t click or scroll
- Branded event swag that can be scanned to view a current community calendar
Each format strengthens the other—boosting impact, deepening connection, and improving follow-through.
Worth Remembering
Print is back! This enduring medium offers fresh, innovative ways to expand and energize your reach in a fragmented media landscape. Paired with digital tools, print brings clarity, credibility, and staying power to your mission and your message.
👋 Thanks for stopping by—glad you found us.
This blog is powered by East Falls Media, where we help small businesses, nonprofits, and local governments communicate with clarity and purpose.
