Best Practices & Fresh Ideas for QR Codes Today
QR codes: those little black-and-white squares that used to feel like a gimmick, but now? They’re everywhere — and they’re actually useful.
Some quick backstory: QR stands for “Quick Response.” They were invented in the 1990s to track car parts in Japanese factories, with a design inspired by the board game Go. (Not Othello — easy mix-up, but totally different game.)
Fast forward: they had a messy moment in the early 2010s, disappeared for a while, then came roaring back when smartphone cameras started scanning them automatically. The pandemic sealed the deal. Today, it’s rare to see a printed piece without a QR code tucked on it somewhere.
But here’s the thing: slapping a code on your flyer isn’t enough. A few simple choices can make the difference between a code people actually use and one that just… sits there.
📲🔍 SIX SECRETS TO SCAN-READY SUCCESS 🚀✅
Best Practice #1: Make it scannable
Too small and it won’t work. Too big and it looks like a design mistake. As a rule: 1 x 1 inch minimum for handouts, and scale up for posters depending on how far away people will be when they scan.
Best Practice #2: Put it where people look
Bottom right corner, paired with a short call-to-action (“Scan for details”), works well. Don’t hide your code in the gutter of a folded brochure or bury it under other graphics.
Best Practice #3: Keep the contrast strong
Dark on light = reliable. A pastel code on a white background may look cool, but it won’t scan. If you want to play with colors, just make sure the code still pops.
Best Practice #4: Stick to one clear action
One QR code per piece is usually best. More than that, and it starts to feel like a scavenger hunt. Pick the most important action you want people to take — newsletter sign-up, event RSVP, donation page — and stick with it. You can always change where you point it, if needed.
Best Practice #5: Use redirectable codes
This is the secret weapon! A dynamic QR code lets you update the destination later, so your print materials never go out of date. Change the link behind the scenes, and your code keeps working. Choose from numerous QR code generators offering a variety of features at different price points.
Best Practice #6: Test before you print
It takes 10 seconds. Grab a coworker, a teenager, or anyone with a phone and make sure it scans. You’d be surprised how often people forget this step.
📍 Where QR Codes Make the Most Sense
- Print pieces like flyers, posters, newsletters, or packaging.
- PDFs or digital docs that might get printed or shared offline.
- Social media: usually a clickable link works better, but QR codes can be handy in videos or livestreams where people screenshot and save for later.
Think of them as a bridge between the physical world and the digital one. QR codes take someone holding a paper flyer or staring at a poster in a park and give them an instant connection to something interactive — a sign-up form, a video, a live map, a donation page.
Instead of typing in a long web address (which almost no one does), a quick scan gets them exactly where you want them to go.
💡 Creative Ways to Use QR Codes in 2025
QR codes don’t have to be boring. They can bring people together, tell stories, and make everyday materials feel interactive. Some ideas we love:
- Community postcards – send out local photos or maps with a QR linking to your website, event calendar, a survey or sign-up page.
- Wearables – campaign shirts, volunteer badges, or festival wristbands with scannable links.
- Everyday packaging – coffee cups, tote bags, or grocery bags that link to rotating promos or local resources.
- Interactive history – stickers or signs on historic spots that open stories, photos, or even scavenger hunts.
- Thank-you cards – a QR leading to a short video message for donors or supporters.
Low cost, big impact, and flexible enough to keep up with whatever you’re promoting.
🎉QRs 4EVER
Next time you’re designing a postcard, flyer, or banner, don’t just drop in a QR code and hope for the best. Size it right, place it well, and link it to something that matters. With an updatable link, your QR keeps working for you long after the print run.
Done right, QR codes are an EZ way to engage and inform your audience. You got this!
👋 Thanks for reading — we’re glad you’re here. This blog is powered by East Falls Media, where we help small businesses, nonprofits, and local governments connect with clarity and purpose.
