The Most Important Person
What your marketing style says about you (and why that matters)
East Falls Media Blog
All Aboout Connecting
East Falls Media Blog
All Aboout Connecting
East Falls Media
East Falls Media is a Philadelphia-based team helping small businesses, nonprofits, and local governments communicate clearly and effectively—online and off. This blog shares what we’ve learned along the way.
Behind the Curtain of Guaranteed Media Coverage
A $97 media deal promising guaranteed coverage might sound like a shortcut — but what are you really buying?
Print + Digital
Combining print and digital can boost your message’s reach, clarity, and impact. Here’s how they work together in real-world outreach.
Print Sticks
Studies show we remember print better than digital. Learn how print retention boosts comprehension, recall, and long-term engagement.
Print is for Everyone
Digital isn’t universal—but print still is. This post explores the accessibility of printed outreach and how it helps your message land in real life.
Print Taps Emotion
It's science! Print makes a stronger emotional impact than digital. Here’s how to design materials people remember and care about.
The True Cost of Free Ads
A free $10,000/month in Google ads sounds like a dream come true for nonprofits—until you realize how much work it takes to keep. Here’s what small teams need to know about Google Ad Grand pitfalls
Make Every Message Count
Learn how to use story mining to turn transcripts and everyday conversations into repurposed content for your blog, social media, or print pieces.