Seeing the Point
How visuals like flowcharts and starter guides make sense of community messages.
East Falls Media Blog
All Aboout Connecting
East Falls Media Blog
All Aboout Connecting
Category Communications
Smart, accessible advice for making your message clear and meaningful. Covers community outreach, tone and voice, audience targeting, and storytelling—across both print and digital platforms.
The Rise of the Storyteller
As the media landscape changes, knowing how (and where) to tell your own story has become a powerful advantage.
Get Out the Map
A practical way to craft messages that feel like a gift, not an ask.
Say It Once
Hit record. We’ll handle the rest.
Curb Your Verbiage
How that $20,000 word costs you real money.
The Power of In-Person Events
Why making the time — and choosing wisely — is still the smartest networking strategy.
Scan You Later
The hardest-working letters in the alphabet are "QR" -- let's master this game-changing tech.
The Most Important Person
What your marketing style says about you (and why that matters)
Behind the Curtain of Guaranteed Media Coverage
A $97 media deal promising guaranteed coverage might sound like a shortcut — but what are you really buying?
Make Every Message Count
Learn how to use story mining to turn transcripts and everyday conversations into repurposed content for your blog, social media, or print pieces.