Category Digital Marketing

Digital-first strategies for nonprofits, local governments, and small businesses. From search engine optimization to email marketing and ad campaign setup, this category offers practical advice and approachable tools for building a stronger online presence.

Digital Marketing

Grow Your Mission with Google’s Money

Chalkboard illustration showing rain clouds labeled ‘Ad Grants’ watering a growing flower and bar chart under a colorful Google ‘G’ sun

Turning Google’s $10k/month Ad Grant into Real Community Impact

East Falls Media
November 12, 2025

Communications, Digital Marketing

Behind the Curtain of Guaranteed Media Coverage

Woman peeks behind curtain while phone displays $97 guaranteed media coverage ad

A $97 media deal promising guaranteed coverage might sound like a shortcut — but what are you really buying?

East Falls Media
July 5, 2025

Digital Marketing, Print Media

Print + Digital

A smiling person holds a phone in front of the Philadelphia skyline, surrounded by print-related icons that suggest multiple ways to connect online.

Combining print and digital can boost your message’s reach, clarity, and impact. Here’s how they work together in real-world outreach.

East Falls Media
June 3, 2025

Digital Marketing

The True Cost of Free Ads

Hand pointing to website analytics data on a tablet screen

A free $10,000/month in Google ads sounds like a dream come true for nonprofits—until you realize how much work it takes to keep. Here’s what small teams need to know about Google Ad Grand pitfalls

East Falls Media
April 30, 2025