Modern tools make it easy to turn yesterday’s news into today’s outreach. Here’s how creative teams are building more, without starting from scratch.
A well-timed video, a social media post that hits just right, an off-the-cuff remark in a Zoom meeting—any of these could be the start of a great story. The problem is, content often lives once and dies quickly. But what if it didn’t have to?
Story Mining takes your existing media and transforms it into polished, purposeful writing for any format:
- A Zoom or Facebook Live → a blog post
- A podcast clip → an informational flyer or poster
- A client testimonial → a quote graphic, newsletter feature, or human interest story
No scripts or storyboarding necessary. Using a blend of AI tools and old-school editing, we reshape your favorite content into lasting, useful, and well-designed communications.
Tell Me More
The best part is efficiency—we’re not reinventing the wheel here, just adding some new spin. You start with something real, like:
- A team meeting
- A video or podcast
- A client interview
- A voice memo or written summary
We reshape it with punch and staying power. Recordings are transcribed, then reworked into:
- A blog post or article
- A press release or op-ed
- A flyer or newsletter insert
- A carousel or quote graphic for social media
- A lead-in to a campaign, grant narrative, or landing page
It’s surprising how much great information gets lost in the ether—and how valuable it can be when documented clearly and accessibly.
Why Mine Your Own Timeline?
In our experience, teams often underestimate the long-term value of their own communications. A simple explainer video or informal Q&A can contain the exact message your audience needs—but if it’s only available in one format, it’s easy to miss.
Repurposing content:
- Saves time by maximizing what you’ve already created
- Builds consistency across platforms and formats
- Improves accessibility (some people read, some listen, some scan)
- Extends the shelf life of your ideas
- Organizes scattered information into lucid, memorable narratives
And don’t forget SEO: search engines index written content—not video or audio. Even partial transcriptions can help boost your visibility and analytics.
A Quick Case Study
We recently worked with a credit expert who had recorded a recent presentation he gave outlining key tips for small business owners. His delivery was thoughtful, practical, and packed with insight—but buried in a feed.
We turned it into a structured article that:
- Explained his advice in everyday language
- Offered visual takeaways
- Highlighted his experience and credibility
- Was ready to share online, in print, or even in a welcome packet.
The final result became a newsletter feature, a downloadable resource, and great promotional content for social media — all from one unscripted sound bite.
Could This Be You?
Story Mining is for anyone who wants to communicate more clearly and creatively using what you already have.
It’s especially helpful if you:
- Don’t have a dedicated communications person
- Know what you want to say but aren’t sure how to say it
- Have great content floating around in different places (social, meetings, inboxes…)
- Want to show up with confidence—online, in print, and wherever your audience is
Whether you’re running a business, organizing community work, or managing a busy department, you’ve probably already said something great. Story Mining just helps you shape it—and share it—again and again.
If You’re Curious…
Got a recorded convo, event footage, or even a stream-of-conscious voice memo? That’s more than enough to get started.
Feel free to link in the comments or email us directly at reach@efmediaphl.com.
👋 Thanks for stopping by—glad you found us.
This blog is powered by East Falls Media, where we help small businesses, nonprofits, and local governments communicate with clarity and purpose.
