East Falls Media Blog

All Aboout Connecting

East Falls Media Blog

All Aboout Connecting

Tag small business marketing

Print Media

Making Mail Matter Again

Smiling suburban mailbox with googly eyes and an “I’m back!” speech bubble, symbolizing the comeback of direct mail marketing.

How –and why -- direct mail works in a digital world.

East Falls Media
November 26, 2025

AI Tools & Strategy

Who Do You Think You’re Talking To?

How we create ‘Ideal Readers’ (and why you should too)

Carolyn Sullivan, AI Pilot
October 29, 2025

Communications

Scan You Later

Smiling woman holding a coffee mug with a QR code, seated man wearing a shirt with a bright yellow QR code design, playful concept photo.

The hardest-working letters in the alphabet are "QR" -- let's master this game-changing tech.

East Falls Media
August 20, 2025

Communications, Digital Marketing

Behind the Curtain of Guaranteed Media Coverage

Woman peeks behind curtain while phone displays $97 guaranteed media coverage ad

A $97 media deal promising guaranteed coverage might sound like a shortcut — but what are you really buying?

East Falls Media
July 5, 2025